TrueFire Studios - Self-Actualize Yourself Through Music!
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 30 December 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**
“Democratizing music education” that's the mission of TrueFire Studios. In part 1, we have Owen Grover, CEO of TrueFire Studios, an alliance of the world's leading online music education companies.
Owen has been focused on the intersection of music and technology for over 20 years. Today, TrueFire Studios makes it convenient for students, musicians/educators, and their partners in the musical instruments and manufacturing space. They provide anytime, anywhere, and affordable access to music education.
He discusses:
* Gratefulness
* Overview of the brand
* Music and the self-actualization business
* Helping musicians monetize
* Convenience wins
* Their four platforms and portfolio
Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand.
For more on TrueFire Studios, visit: https://www.truefirestudios.com/brands
Only for our listeners: STORY50 for 50% off your first purchase at TrueFire.com
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
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As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
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*
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Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.7 | So Truefire Studios is an alliance of the world's leading online music education companies. |
| 0:27.6 | So our focus and our mission is democratizing music education by providing affordable |
| 0:34.9 | anytime, anywhere access, not only to best in class artists and an incredibly |
| 0:39.7 | comprehensive music lesson library, but also focused on dozens of different instruments |
| 0:47.3 | and scores of different genres. So we have built a stool that has three legs. |
| 0:54.5 | The first leg, obviously, is our student body and the folks who sign up with us to learn, you know, music education, music learning, learning how to play guitar and instrument, how to produce, which is in many ways lifelong, lifelong learning. |
| 1:10.0 | But the second leg of that stool is our artist educators, |
| 1:14.6 | and we are nothing without them. |
| 1:16.6 | One of our core missions is to provide |
| 1:19.6 | really great revenue share opportunities for them |
| 1:22.6 | so we can help them make a living doing what they do best. |
| 1:25.6 | We're also very focused on, you know, establishing a, |
| 1:30.3 | you know, a really safe place for artists to establish their legacy. And many artists can do that quite effectively through music education. |
| 1:42.3 | It's one of the best ways to promulgate your style, |
| 1:47.0 | you know, your sound, your approach, your technique. |
| 1:51.0 | And we feel like part of why we're doing what we're doing |
| 1:56.0 | is to ensure that we can preserve artist-driven music education, not only for today's musicians, but for future |
| 2:03.9 | generations as well. |
| 2:10.2 | Hey, before you enjoy this episode, I want to let you know that Owen, who we're featuring |
... |
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