**This episode is brought to you by MuteSix, Yotpo, and, Sendlane**

 

“Celebrate your progress.” In part 2, Stacey Kohler, CEO and Founder of Kiddy Crawler, tells about the history and re-launch of the Crawligator.

According to her, if you have the idea, passion, and determination, you can make anything happen. The revived Crawligator now has a utility patent and an improved design as per safety standards. Her research and testing for the Crawligator toy took almost three years.

When launching a new business or product, she usually gets the idea after identifying a problem, like Crawligator's case. Stacey advises joining an industry or product association when starting your business. Kiddy Crawler is already selling in 13 countries now. All overwhelmingly great feedback from parents and doctors helps her keep going.

She talked about:

* History of Crawligator
* Patent and original name
* Research around Crawligator
* Her inspiration
* Product and awards
* Their angel investor
* Feedback from parents
* Sub-categories

Join Ramon Vela, and Stacey Kohler as they break down the inside story on The Story of a Brand.

For more on Kiddy Crawler, visit: https://www.thecrawligator.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

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This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story