Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

You know, when we really started to establish the brand,

obviously the sort of the cost of entry for us was that just our product was organic.

That was absolutely critical.

But that really was like our number one.

And then as we started to really dig in deeper,

there were two other key factors in when it came to the conversation around periods number one which you've talked a lot about

is just the environmental piece so there's the state sustainability piece but there's also which

people don't realize that feminine care um 20 billion period products end up in landfills every single year.

And that's just in the United States.

So the majority of what is being used by women is single-use plastic.

And so the environmental impact is massive.

And so that's a really, really important piece for us to really tackle as we continue to build the business.

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