Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

Customers don't frequently look and see where their product was made as part of their buying decision.

But Italy's different.

And in Italy's case, country of origin really does mean something.

So I sort of scratched that itch a little bit.

It felt like there was something there and went and spent some time in Italy with a few of my partners,

one of my partners, Maria, who was born in Sicily and had spent most of her life traveling back and forth from the U.S.

to Italy where she had family in both places and been in the shoe business for a long time. She and I spent some time going to Italy and I spent time learning about the industry

and learning about the shoe industry specifically and realizing

that the opportunity was actually bigger than I thought.

There were these tens of thousands of small workshops all around the country.

And they were being deserted by brands looking for far, far less expensive areas to manufacture their product.

And not only were they being deserted, but our fear was that this craft was being deserted and was going to be lost.

And it wasn't going to be lost overnight, but you could see the writing on the wall.

Hey, you.

Yeah, you.

You work so hard to acquire customers, but what are you doing to keep them happy? Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce. So let me introduce

you to Gorgeous, which is the number one rated help desk for e-commerce and sets up with Shopify

and dozens of other apps right out of the box.

So not only can they help you give better, faster, and more accurate resolutions,

they can even help you increase revenues.

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