TOP - Period Products for Girls, Moms, and Mother Earth

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 June 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Thyme Sullivan and Denielle Finkelstein, Co-Founders of The Organic Project or TOP, started researching the tampon industry, they realized that the category hadn't really evolved in years. It lacked transparency as companies who made tampons were not required to disclose ingredients such as toxins in their products. Combine this with the fact that they were at a crossroads in their careers after years of successful executive corporate leadership; they felt that now was the time to do something that had a purpose and what was more purposeful than driving social change for their daughters and for the next generation of women. This is their story.

In Part 1, Thyme and Denielle discuss The TOP origin story, Why sourcing product was difficult, Why making it personal can make a difference, The challenge of raising capital as a mature woman entrepreneur, Why you need to surround yourself with incredibly supportive people, Why they were determined to do things their way, What steps they took to raise capital, How to create a brand that connects emotionally with their customers, The 3 driving factors moving TOP forward, and so much more.

Join us while Ramon Vela interviews Thyme and Denielle in Part 1 of this episode and listen to them share the inside story of their brand.

For more on TOP visit: https://toporganicproject.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	Simon and I came together was we were both sort of at this crossroads in our careers
0:25.8	and really looking for more purpose.
0:28.7	And so as we started to investigate, as Thime started to think about, what is it about
0:35.0	feminine care, we both have daughters.
0:36.6	And it was so important for us
0:37.9	to be thinking about what we were putting in their bodies we were the moms that were making their food
0:42.3	that you know everything in our households was organic and it was really important to us and this was
0:47.7	the one thing we hadn't changed and so here we were we have these daughters and it was time and so it really
0:54.0	came to this this moment this pinnacle moment for both of us to come together and leave our jobs and make this decision take a huge risk.
1:05.0	It really truly was a risk for both of us.
1:07.0	We were the breadwinners in our family and start to build a business around really making
1:13.9	driving positive social change. And that's what really became important for us.
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	...

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