Tiffany Lopinsky: Co-Founder and COO of ShopMy

Second Life

Who What Wear

Arts, Careers, Fashion & Beauty, Society & Culture, Personal Journals, Business

4.8 • 3K Ratings

🗓️ 3 February 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, giving her firsthand insight into the world of content creation. After graduation, she worked in business strategy and analytics at Arnold Worldwide, a global ad agency, and Popcart, a small start-up. At Popcart, she met her future co-founder, Harry Rein, who was working on a little side project—an online storefront where you can share products you like—and sought her advice. Eventually, they teamed up with another co-founder, Chris Tinsley, to create ShopMy. The platform launched in 2020 and quickly became invaluable to both creators and brands through its sophisticated affiliate network. Lopinsky and her co-founders have continued to refine and expand the platform, creating new programs that allow creators to have a steady income from brands and helping brands connect with creators who genuinely care about their products. Last month, they announced a $77.5 million Series B funding round, allowing them to expand into new markets and categories.

Transcript

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0:00.0	Hi, everyone. I'm Hillary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast, spotlighting women who have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of setting
0:21.8	aside their doubts or fears, and what happens when they embark on their second life.
0:27.0	Today on the show, I'm speaking with the co-founder and COO of Shop My, Tiffany Lipinski.
0:33.9	If you're not familiar with the brand, Shop My is an incredibly popular platform that connects
0:39.9	content creators with brands and allows them to more efficiently and lucratively monetize
0:46.2	their product recommendations.
0:48.1	You've probably clicked on a Shop My page even if you didn't realize it.
0:52.4	I often say on the show that the skills you acquire early
0:55.7	on in your career often come back around later in ways that you didn't expect, and Tiffany
1:01.1	is a perfect example of this. In college, she started a food Instagram page visiting Boston
1:08.1	restaurants and grew it to over 150,000 followers, giving her vital
1:13.7	early experience about what it was like to participate in the nascent creator economy. After
1:19.4	college, she worked in business strategy and analytics at a global ad agency, and then at a
1:25.1	small startup. So, when she met her co-founders, one of whom was doing research
1:29.8	at MIT on social shopping, she already had many of the skills and instincts needed to build
1:36.3	a groundbreaking new product. The result is Shopmai, and it's been incredible to watch the
1:42.2	company's growth and innovation over the last few years.
1:45.9	Just two weeks ago, Shopmaya announced that they've raised 77.5 million in Series B funding,
1:53.2	which they're planning to use to expand into even more new markets and categories.
1:58.3	It was such a pleasure to talk to Tiffany today, and I left the conversation
2:02.9	even more assured that even if we don't know it, we're always pocketing skills that will
2:08.7	help us down the road. Now, on Second Life, it's Tiffany Lipinski. All right, are you ready to do this? Ready. So excited. Okay. So we like to start this podcast at the
	...

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