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Welcome to the Who What Wear Podcast, your direct line to the designers, stylists, beauty experts,

editors, and tastemakers who are shaping the ever-evolving world of fashion.

I'm Who What Wears editorial director, Lauren Egerton, and today I have the pleasure of chatting with the founder of Up Next designer Albert Ayall.

Albert got his start in fashion PR, where he gravitated towards helping exciting and up-and-coming

designers gain success.

In 2019, he casually started an Instagram account to help him keep tabs on all of the new

designers he was finding.

But soon, he began to gain traction and followers.

His keen eye for new talent was a welcome change from the established brands the fashion world had come to know.

But beyond reposting designers he liked, he amplified their work, using his PR skills to connect them with stylists, celebrities, and other resources to grow their brand.

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