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The Story of a Brand

Thread Wallets - A Founder's Guide to Family

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 30 October 2020

⏱️ 30 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Colby and McKenzie Bauer, co-Founders of Thread Wallets, continue the conversation about their minimalist wallet company, ThreadWallets. The duo pulls back the curtain into their personal lives. Colby talks about the struggles he grew up with. He matured in a house of alcoholism, but it shaped him into who he is now, and he learned valuable lessons along the way. As the couple grew together, so did their brand. They reinforced how difficult relationships and business is – especially when you’re working on them both simultaneously. Colby outlines that struggling during the process makes the reward even more fulfilling and worthwhile. These two believe in constantly adapting their company and answering the calls from the market. With their new product launches of a Chapstick holder and lanyard, they help fill gaps in the market. They recount how the initial product launch was a fun, quirky product, but they’ve seen their brand expand as they add complementary products to their lineup.

In part two, Colby and McKenzie dive into their childhood, the importance of family, and mental health issues in the workplace.

Join us while Ramon Vela interviews Colby & McKenzie in Part 2 of this episode and listen to them share the inside story.

For more on Thread Wallets, visit: https://www.threadwallets.com/

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Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.1

I hope that any listener who takes the time to hear what we're saying and listen to our story,

0:29.6

I hope that what they can take away is that entrepreneurship is hard and that life is hard.

0:35.4

And communicating with a business partner is hard. But that like communication

0:40.6

and humility and common goals and putting family first are all really, really important things.

0:48.1

And I think to your point on mentorship, just finding those people that are going to be

0:53.6

cheering you on and there for you.

0:56.2

And I think that that can vary from person to person,

0:58.6

whether it is a professional relationship or a therapist or, you know,

1:06.0

community leader or someone if you're into scouting or whatever it is,

1:10.4

to find those people who are going to be your

1:12.4

cheerleader and your advocate and your friend because when things get tough you need that community

1:19.2

to rally around you and you've got to have that family and that's something that we've really

1:24.6

tried to build here at thread is a team that is that for each other.

1:32.7

Hey, don't forget to listen to Part 1 of this amazing feature.

1:36.9

Now, let's get back to the story.

1:39.5

We're very, very religious people.

1:41.8

And there is a talk by one of the leaders in our church that talks

1:48.0

about how someone on his deathbed was asked. I think the nurse, the story was that the nurse

1:53.4

likes to ask these elderly individuals who are close to death, what their regrets were. And And she said never once did someone say they regretted

...

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