Taika - Coffee that Accentuates Reality

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 October 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the First part of this Feature, Michael Sharon, Co-Founder of Taika, tells us that as entrepreneurs, we more than most know that early morning wake-ups or staying up all night eager to finish a project couldn't be possible without a cup of coffee. One cup turns to two turns to maybe three if you’re daring. On the other hand, copious amounts of caffeine could begin to negatively affect the body, which is why there are other solutions such as Taika. Taika is a perfectly calibrated drink to soothe the caffeine craving while simultaneously providing healthy supplements that your body loves. As Michael puts it, “Taika is coffee that accentuates reality.”

In part one, Michael discusses The difference of Taika; The origins of Michael’s journey to creating Taika; Building a company based on your love of coffee; The intricacies of a calibrated caffeine drink; Talking supplements and Stealth Health; and so much more.

Join us while Ramon Vela interviews Michael in Part 1 of this episode and listen to him share the inside story.

For more on Taika, visit: https://taika.co/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	And so this whole, like, concept of something being secretly healthy,
0:26.7	we really loved that idea,
0:29.2	and it ended up being this phrase that we say called stealth health.
0:35.2	And stealth health is this concept that you can make things that taste,
0:41.3	you know, like absolutely delicious, but are also authentically good for you.
0:46.3	Yeah.
0:47.3	And then the final part of sort of like a stealth health product is that it has to fit into your life.
0:53.3	It shouldn't be a new behavior that
0:55.2	you have to do. It shouldn't be something that, you know, you have to remember to take five
0:58.7	pools in the evening and three in the morning and, you know, people just don't adhere to that. People
1:03.1	just don't do that. And so, you know, at that stage, that was when we got super excited about
1:08.8	building kind of a lot of different stealth health products.
1:12.9	And we realized that coffee was actually a fantastic place to start.
1:20.3	Well, by now everyone should be thinking about Q4.
1:23.4	It's going to be the biggest that we've ever seen for e-commerce.
1:27.3	Well, and if you haven't put together your strategy, it's not too late.
1:31.7	Mute 6, the agency with $4 billion in revenue for D2C brands, can make sure you're prepared for the holiday season.
1:38.9	They have a webinar coming up on October 29th about exploratory channels. And of course, you've been hearing a lot
1:44.4	about TikTok and Amazon, while the experts at Mute 6 will give you the tools you need to take
	...

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