Thread Wallets - How to Build a Brand with Your Spouse

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 October 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Colby and McKenzie Bauer, co-Founders of Thread Wallets, the innovative wallets that are low-profile, efficient, and look great. They are aiming to drive the market away from bulky and unflattering wallet alternatives. It all started with a lost wallet in Hawaii. They shopped for a replacement wallet but couldn’t find anything that was minimalist and expressed who they were. In the meantime, they were using a rubber band as a make-shift wallet. That’s when it hit them. The idea of ThreadWallets’s flagship product and the idea behind the brand was born. They decided that they would work on this project for 6 months and see what happens. They highlight the importance of their relationship as the company grew, and how impactful their marriage was on the brand.

In Part One, we hear Colby & McKenzie Bauer speak about the initial idea, how their relationship grew along with the brand, and how their personal beliefs and values are sewn into the fabric of their company.

Join us while Ramon Vela interviews Colby & McKenzie in Part 1 of this episode and listen to them share the inside story.

For more on Thread Wallets, visit: https://www.threadwallets.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	You mentioned specifically the aspect of dating and starting something while we were dating.
0:26.6	I think a lot of people tell you don't get into business with a family member or a friend.
0:33.4	And I don't think that that's necessarily the best advice,
0:38.8	but I would say don't get into business with someone
0:43.1	that you don't think you'll be able to work through things with.
0:49.3	Like whether you're dating or you're a couple
0:53.1	and you're married or you're just really good friends,
0:56.0	if at the end of the day you guys don't feel like maybe you're really good friends,
1:00.0	but arguing and working through disagreements is really rough.
1:04.0	And I'd say that those are probably the people that you wouldn't want to be in business with,
1:07.0	but if you can at the end of the day have a really solid friendship underneath
1:11.4	everything and care about each other and care about the vision and the dream that you have
1:17.1	together, then I think pretty much anyone could go into business with each other and make it
1:22.7	work if you have that humility and try to make that a priority.
1:30.9	Hello, everyone.
1:32.2	This is Ramon Vela, and thank you so much for listening to another episode of the story of a brand.
1:39.2	Today, as always, I've got an amazing brand that I'm going to feature and founders that are just,
1:45.3	we've already been talking and I can't wait to continue our conversation.
1:48.8	But before I do, let me say a little something about one of my partners, retention science.
	...

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