If there was just three emails you could send that would generate seller leads,

which is random, that's exactly what we're covering in this weekend marketing.

Today, we're going to explore a database email strategy that generated 45 directly

attributable listing leads for a team in Alabama in a single month. Welcome to this weekend

marketing. My name is Jason Pantana. I'm a business coach and national speaker with Tom

very and I am stoked for today's conversation. Now, if you're new to our channel,

please make sure to head on over, press that big red subscribe button, and while you're there,

go ahead and tap that bell to receive notifications for whenever we publish new content.

And please, please, please, last ask, please, please, please, smash the like button

that this content resonates with you today. I'm super pumped for this topic today,

but first, let's talk about some FAQs and FYIs before we dive into the nuts and bolts

of how to execute this strategy. For starters, I am not talking about triggered emails,

listing alerts or one-on-one regular everyday emails. I'm talking about bulk email campaigns,

mass email campaigns to a large list, which means you're going to need some type of an email

service provider. It could be like bomb, bomb, mailchamp, constant contact, Aweber, convert kit,

active campaign. There are lots of them out there to some research and find one that's a good

reputable company to help deliver your mass email campaigns. And last, just some good old house

keeping before we dive off into the topic is don't spam people. There are a lot of laws and rules

and regulations around email that I'm not going to dive into in a lot of detail today. I'm putting

that onus of responsibility onto you to know the rules and the law when it comes to email. But

suffice it to say don't spam people. I'm a huge fan, a big proponent of double opt-in. In other words,

when somebody subscribes to be a part of your email list, literally you kick back an email to

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