The Truth About Lies: A Masterclass on Deception in Negotiation
Negotiate Anything
American Negotiation Institute
4.7 • 748 Ratings
🗓️ 5 November 2025
⏱️ 100 minutes
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| 0:00.0 | Welcome to this negotiation masterclass edition of Negotiate Anything. |
| 0:04.0 | With over 1,600 episodes featuring some of the world's brightest minds, we've carefully curated three powerful conversations for you. |
| 0:12.2 | What makes this so special is that you'll hear how different experts from different industries approach the same challenge in their own unique ways. |
| 0:20.0 | Our goal is to give you multiple perspectives so you can build their own unique ways. Our goal is to give you multiple perspectives |
| 0:22.5 | so you can build your own unique style. Success doesn't look the same for everyone, and in this |
| 0:27.8 | masterclass, you will see exactly why. Let's dive in. So what is bluffing? Bluffing is a threat to do |
| 0:35.8 | something that you don't plan on doing. So let me give you a |
| 0:39.3 | non-negotiation example just to make it really clear. If I'm walking down the street and somebody |
| 0:45.0 | says, hey, I'm going to punch you in the face. And I say, no, you're not. And then the person says, |
| 0:52.7 | yeah, you're right. I'm not going to do that. That would be a bluff. |
| 0:56.9 | The person told me they were going to do something and they didn't follow through. Now, let's say same |
| 1:02.1 | situation. They say, hey, I'm going to punch you in the face. And I say, no, you're not. And then |
| 1:07.9 | they punched me in the face. Then that wasn't a bluff. That was more like a promise. |
| 1:13.2 | So essentially, a bluff is another version of a lie. So the reason why bluffing is effective |
| 1:18.8 | is because it creates pressure on the other side. And in an effort to alleviate that pressure, |
| 1:24.6 | the other side gives the bluffing party what they want. |
| 1:30.2 | So what are the dangers of bluffing for the bluffer? So credibility is on the line. |
| 1:36.6 | Credibility is established through consistency and follow through. If someone calls you on your bluff, |
| 1:41.6 | you lose credibility. And that's bad. In order to be persuasive, |
| 1:45.3 | you need to be credible. Your threats need to be credible. And also your reputation is at stake, |
| 1:50.7 | too. If you get a reputation for lying or bluffing, not only do you lose credibility, but your |
| 1:56.7 | words also lose persuasive value. Not only will it hurt you in this specific negotiation, but going |
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