The Transfer of Enthusiasm - Part 1

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 8 February 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s show, we discuss the topic of transferring your enthusiasm. Selling is a baggage word that brings up all kinds of feelings in people; most of them negative. Really at the end of the day to sell something is to transfer the excitement you have for a product or service to someone who doesn’t have that product or service. This definition comes from Brian Tracy, a successful and renown sales trainer and coach. Brian and Nate breakdown the concept and review how important it is to not only believe in what you are offering but help others understand the same value that you place upon that particular product or service.

Transcript

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0:00.0	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating,
0:22.7	air conditioning, and electrical. More than a podcast, Waste No Day is a credo, a determination,
0:29.4	a mindset. It is a never-ending discipline. It is a refuse to lose pursuit. It is a wake-up call
0:36.0	every morning to waste no day. Now here's your host,
0:40.5	Brian Burton and Nate Minnick.
0:50.4	Hey, welcome to another episode of the Waste No Day podcast. I'm your host Nate. And I am Brian.
0:56.7	We have a great topic for you today. We are going to be breaking down the issue of the transfer of
1:04.5	enthusiasm. And make sure if you haven't done so already, make sure you catch part two where we will be interviewing Jamie Melliner and electrician with Mr. Sparky Electric.
1:17.5	He'll be bringing a lot of practical examples and stories about how this plays out for him in the field.
1:23.2	But for us right now, we want to break down this subject between the two of us.
1:28.9	So, Brian, let's start with our quote.
1:31.6	Communication is a skill that you can learn.
1:33.6	It's like riding a bicycle or typing.
1:39.1	If you're willing to work at it, you can rapidly improve the quality of every part of your life.
1:40.2	Brian Tracy.
1:45.6	Yeah, and that's really where the, even the subject of this podcast, the transfer of enthusiasm comes from.
1:47.3	It's Brian Tracy's definition of selling.
1:50.1	And that's why we wanted to break it down for you.
1:52.2	There is, unfortunately, a lot of negative connotation around selling and what that means.
1:57.6	And a lot of it really is just communication.
2:00.2	And I fully agree with that quote there that the ability
2:03.0	to learn to communicate is something that can be easily, maybe not easily, but can be absolutely
	...

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