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The Tom Ferry Podcast Experience

The Top 5 Dos and Don’ts of Successful Email Campaigns | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 30 May 2022

⏱️ 20 minutes

🧾️ Download transcript

Summary

Did you know that four out of five of the top marketers across all industries said they’d rather give up SOCIAL MEDIA than email? Yeah… Because email works when you know how to work it. All it takes is knowing what to do – and what not to do – in order to send wildly successful mass email campaigns that people will want to be on the receiving end of. That’s why Jason Pantana is going to show you how to do (and not do) just that. Make sure to watch or listen, like, subscribe, and leave a comment on YouTube for Jason.

Transcript

Click on a timestamp to play from that location

0:00.0

Everybody's looking for the do's and don'ts on emails.

0:02.5

If you want to get massive success, welcome to this week in marketing.

0:10.6

Today we talk about the top five do's and the top five don'ts when it comes to email

0:14.9

marketing because you know what, you're not sending enough email.

0:18.0

Email marketing is a massively underutilized marketing channel.

0:21.0

And today's the day all that changes.

0:23.2

Welcome to this week in marketing.

0:24.4

My name is Jason Pantana.

0:25.7

I'm a business coach and national speaker with Tom Fairy.

0:28.2

And I am pleased ever so pleased to be having this conversation with you today about email marketing.

0:33.5

Now, if you're new to the channel, make sure to head on over to the homepage,

0:36.8

see that big red subscribe button, tap it to subscribe,

0:39.8

and then turn on the bell so that you get notifications for whenever we publish new content

0:43.9

to make sure that you're the first to know about all the strategies,

0:46.6

all the tactics that you can implement in your business to generate results.

0:50.2

All right, back to our conversation about email marketing.

0:53.1

Get this.

0:53.7

There were surveys done recently that asked top marketers of all different industries

0:57.9

where they rather live without social media or email and get this four out of five marketers,

1:02.9

like professional marketers say they would sooner give up social media

1:06.8

than they would give up email.

1:08.5

Hence, I believe there's something that we're missing in our space

...

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