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The Tom Ferry Podcast Experience

Everything You Need to Know About Branding from two of the Greatest Minds in Real Estate Marketing | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 25 May 2022

⏱️ 88 minutes

🧾️ Download transcript

Summary

Everyone who has their own business has thought about their brand. We all talk so much about branding and living into our brand, but most of us haven’t paused to ask the fundamental questions: What does “brand” actually mean? What is the difference between your brand and your marketing? What are the pillars of a successful brand story? Where does YOUR true brand come from?   To answer these and so many more questions, I sat down with two of the kings of branding, Marc Davison of 1000watt and Jason Pantana (maybe you recognize him?) for the ultimate deep dive into this essential subject.   If you’re looking to create, refine, or remodel your brand, this is the place to start, so make sure to watch or listen, right here.

Transcript

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0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:05.9

We all want to create consistent, repeatable, and scalable ways to grow our business and

0:10.1

our income.

0:11.1

And we want to do it better, faster, and more seamlessly.

0:14.2

Why?

0:15.2

So we can actually enjoy our lives, take vacations, and spend the quality time that we want

0:18.9

with the people that we love.

0:20.6

How do we do all this without spending a fortune or running ourselves ragged?

0:24.9

That's the big question, and this show is dedicated to the answer.

0:30.0

Hey, welcome back to the podcast.

0:35.9

Last October, I sat in a room in Nashville with a bunch of the top teams from the U.S.,

0:41.4

Canada, and Mexico, and I brought these two up on stage to talk about branding.

0:47.5

And many of my besties said that was one of the most interesting conversations around

0:53.7

should an agent build a brand?

0:55.0

If they're going to build a brand, what does that brand mean?

0:57.8

How do we implement it?

0:59.1

So I've got arguably the brand guy in all of real estate, ladies and gentlemen, Mark Davison

1:04.2

of ThousandWat, ThousandWat Mark in the house.

1:07.4

This is like our third show, yeah, right?

1:10.5

So Mark, for the people that don't know, you've given like a wee bit of background and

1:13.8

then we'll go to Jason over here.

1:15.7

I co-founder of ThousandWat, creative brand agency, real estate, doing this my whole career.

...

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