The Tasting Alliance - The Oscars of the Wine & Spirits Industry
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 22 March 2023
⏱️ 60 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
The Tasting Alliance competitions are considered the most influential for a reason. They have elevated the reputation of thousands of brands, and represent the ultimate curator for the world’s best wine and spirits. Receiving a medal from the organization is a critical next step for any producer to earn recognition in the industry.
Today, we interview Amanda Blue, President & COO of The Tasting Alliance. The Tasting Alliance is the ultimate resource for the best in wine and spirits. Hundreds of their judges have spent hours evaluating every product on their site so you don’t have to.
We discussed:
* What she’s grateful for
* How her father was an editor at Bon Appétit Magazine
* Overview and origin of The Tasting Alliance
* How The Tasting Alliance Process works and why it’s the Oscars of the Booze industry
* Why young brands can see an increase in sales by 10x when winning an award
* The events including San Francisco World Spirits Competition
* What consumers will find at the Top Shelf gala, including masterclasses
* Adding new categories including ready to drink, no & low alcohol and more
* The benefits for a brand beyond winning awards
* And so much more…
Join Ramon Vela and Amanda Blue as we break down the inside story of The Tasting Alliance on The Story of a Brand.
For more on The Tasting Alliance, visit: https://thetastingalliance.com/events/12123/
Purchase tickets for their TOP SHELF event before March 31st and receive a discount, promo code: TA20
Visit The Tasting Alliance e-commerce partner: https://www.reservebar.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | The trade is very aware of these metals. |
| 0:02.8 | People on premise, which means bars, restaurants, they use these metals as a guide to what they're going to buy for their establishments for the next year. |
| 0:15.0 | We have a judge that's the head of beverage for Marriott, and he uses our list every year to pick what he's going to feature on the venues of all of the global Marriott chains. |
| 0:29.1 | So it's a very impactful accolade. |
| 0:33.6 | And for a small brand, we have done studies that has shown that sales could increase by 10fold |
| 0:41.8 | after one of these wins. |
| 1:01.3 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:07.0 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:11.3 | So each week, I interview the founder of a consumer brand, unpacked our story, |
| 1:16.2 | their products, their mission, so you can decide which products are worth buying and which brands are worth supporting. Amanda says, the Tasting Alliance competitions are considered |
| 1:25.8 | the most influential for a reason. They have elevated |
| 1:29.5 | the reputation of thousands of brands and represent the ultimate curator for the world's best |
| 1:35.5 | wine and spirits. Receiving a medal from this organization is a critical next step for any |
| 1:42.3 | producer to earn recognition in the industry. |
| 1:46.0 | Today we interview Amanda Blue, president and CEO of the Tasting Alliance. |
| 1:52.0 | The Tasting Alliance is the ultimate resource for the best in wine and spirits. |
| 1:57.0 | Hundreds of their judges have spent hours evaluating every product on their site, |
| 2:03.0 | so you don't have to. In this interview, we discussed what she's grateful for, how her father |
| 2:09.3 | was an editor at Bone Appetit Magazine and how he started The Tasting Alliance. How the whole process |
| 2:16.5 | works and why it's the Oscars of the booze industry |
| 2:19.8 | and why young brands can see an increase in sales by 10 times when winning an award. |
| 2:25.6 | We go over their events from San Francisco, also the top shelf gala, which includes master |
... |
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