Unbound Merino - Where You can Live Life on Your Own Terms

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 March 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Dan says, “If I weren't the co-founder of this company, I would be a customer because… we make products that cater to people just like me and we try to convey through the ethos of our brand the messaging that life could be lived on your own terms. And that makes it easy to relate to our customers and have thoughtful and effective marketing that appeals to them. I sometimes feel like when we're writing ads, we're writing them for me.”

Today, we interview Dan Demsky, Co-founder & CEO of Unbound Merino. Unbound Merino is stylish, simple Merino wool apparel that can be worn for weeks or even months without ever needing to be washed. That means you can ditch the enormous suitcase, because all you'll need is your carry-on. We've created travel essentials that will bring out the true minimalist in you.

We discussed:

* What he’s grateful for
* Traveling, doing the interview from Mexico
* His thoughts, as CEO, on remote work and productivity
* How the pandemic and lack of travel impacted the brand and what they did about it
* How the pandemic made them savvier, stronger, more profitable
* The best places to manufacture outside of China (why China is no longer the least expensive)
* Why having investors is like having a boss (and why they don’t have any)
* The simplicity of e-commerce model and why it suits them
* Their brand ethos: life can be lived on your own terms
* Introducing a line for Women
* And more…

Join Ramon Vela and Dan Demsky as we break down the inside story of Unbound Merino on The Story of a Brand.

For more on Unbound Merino, visit: https://unboundmerino.com/

Listen to his past episode where we go into more of the founding story:

Part 1 - Unbound Merino - The Everyday High-Performance Clothing
https://sites.libsyn.com/119400/unbound-merino-the-everyday-high-performance-clothing

Part 2 - Unbound Merino - Do the Work. Momentum will Follow.
https://sites.libsyn.com/119400/unbound-merino-do-the-work-momentum-will-follow

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!

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Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Transcript

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0:00.0	We make products that cater to people just like us.
0:04.3	And we try to convey through the ethos of our brand and the messaging of our brand that,
0:10.6	you know, life could be lived on your own terms.
0:14.0	They could be lived in a different way.
0:15.5	You don't have to be confined to the structures of a corporate office.
0:21.5	You can be a very valuable asset to a company or start a company and do it with a backpack,
0:29.6	traveling around the world.
0:31.3	You know, it's about vision and drive and output.
0:34.0	And I find the traveling fuels me, you know, for a number of reasons.
0:39.5	One, I tend to go to places that are alive, you know, and when it's cold and wet and dark
0:46.4	in Toronto, I go to where it's bright and sunny and the sun wakes me up in the morning.
0:52.0	And I also, there's a culture of people who are doing this.
0:56.2	So there's a certain energy. So I'm living it. We make products that cater to people exactly
1:02.2	my position. And that makes me really easy to relate to our customers, have thoughtful and
1:08.3	effective marketing that appeals to them because I sometimes feel like
1:12.6	when we're writing ads or writing them for me.
1:25.3	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:32.1	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:37.7	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission,
1:43.2	so you can decide which
1:44.9	products are worth buying and which brands are worth supporting.
1:51.7	Today we interview Dan Dembski, co-founder and CEO of Unbound Marino.
	...

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