Good Dye Young - A Safe and Inclusive Community

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 March 2023

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Brian says, “I just hope that [hair and color] could be the catalyst of a conversation that becomes a friendship that becomes more. Maybe it saves someone's life because they didn't feel alone that day.”

Today, we interview Brian O’Connor, Co-founder of Good Dye Young. Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award winning band Paramore, and her longtime hair stylist and makeup artist, Brian O’Connor.

Good Dye Young cultivates a safe and inclusive community that values vibrant self-expression and creativity. They also make bad ass hair products.

We discussed:

* What he’s grateful for
* How he met his co-founder Hayley Williams and their relationship
* How & why they started the brand
* Brian’s origins including growing up in a broken home, experiencing loneliness, depression, shame, and finding safe harbor with his grandparents
* His “bag of ash” idea and how he wants to leave the world with something bigger
* Why he is passionate about Good Die Young being a place for every body, every shape, size, color, and walk of life
* Building a family and creative, safe space and how hair/color could be a gateway to a human connection
* Giving people a DIY-at-home experience
* A review of products, where to buy, and so much more…

Join Ramon Vela and Brian O’Connor as we break down the inside story of Good Dye Young on The Story of a Brand.

For more on Good Dye Young, visit: https://gooddyeyoung.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	what I want to do is I want to leave something much bigger than just me and my talent behind.
0:06.8	And I hope that's good die young.
0:08.8	And I hope when I am that bag of ash that like somewhere it's still thriving and it's doing good to people's mental and emotional health just through
0:25.3	hair and saying, you know what, like, fuck it. Today I have pink hair. And yesterday, I didn't even feel
0:34.0	like getting out of bed. But here I am today with bright pink hair, ready to
0:38.7	tell the world, you know, whatever you're trying to say with that pink hair today.
1:00.8	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:06.5	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:17.2	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, so you can decide which products are worth buying and which brands are worth supporting.
1:29.1	Brian says, I just hope that hair and color could be a catalyst of a conversation that becomes a friendship and more. Maybe it saved someone's life because they just didn't feel alone that day. Today we interview Brian
1:35.3	O'Connor, co-founder of Good Die Young. Good Die Young was co-founded by Haley Williams, lead singer
1:43.4	of the Grammy Award- winning band Paramore.
1:47.4	Good Diane cultivates a safe and inclusive community that values vibrant self-expression and creativity.
1:55.3	And they also happen to make bad ass hair products.
2:00.5	Now before we continue, I just want to tell you, many times founders will tell me that our
2:06.9	interviews resemble more, something more like a therapy session.
2:12.5	And quite frankly, that's what I always strive for because I don't know.
2:16.2	I just think everyone is sort of tired of just
2:18.3	all the surface stuff, the marketing stuff. I want to get underneath the surface and get to know
2:25.8	the person behind the brand. And that's what we do in this interview. So buckle up. We talk about a whole bunch of things such as what he's grateful for, how he met his co-founder
2:38.3	Haley Williams and their relationship, and how and why they started the brand.
2:43.6	We really take a deep dive into Brian's origins, including growing up in a broken home,
	...

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