The Recruiting Code: Best Recruiting Practices for RE Teams | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Business, Education

4.7 • 1.1K Ratings

🗓️ 30 August 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses. Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, and he’s created a system for helping teams recruit for the level of success he’s achieved. On this episode of the podcast, I’m talking to these two champions of the industry about the best recruiting practices for real estate agents, how to identify talent, and the onboarding strategies that create a winning team. If you’re running a team, this episode is essential. If you’re not yet, it’s even more important. So watch it, right here. In this episode, we discuss… 0:00 – Get clear on your avatar 3:35 – Process for identifying talent 9:06 – Onboarding and training 12:31 – Challenges Chris & Emily faced 17:45 – About Humanize 21:36 – Best lead sources for talent 30:00 – Selling value without overselling 35:45 – Growth without attrition 41:35 – Worst recruiting mistakes 47:00 – Summing it up

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.9	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.1	our income.
0:11.1	And we want to do it better, faster, and more seamlessly.
0:14.2	Why?
0:15.2	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.9	That's the big question, and this show is dedicated to the answer.
0:30.0	Real estate is only about two things, cycles and population growth.
0:38.8	Having a real estate team or a brokerage is only about one thing, having quality people
0:44.1	that sell more houses.
0:45.5	Today, we're going to unpack on the recruiting code how these two are helping people recruit
0:50.8	hundreds, if not thousands of agents every single year, so you can do the same.
0:55.5	Emily, welcome to the show.
0:57.2	Kim, a quick bio.
0:58.6	Who are you?
0:59.6	Why should they listen?
1:00.6	Emily Katenberg, 30 years in real estate, recruited hundreds to teams, brokerages, and
1:08.6	now are able to help thousands, recruit thousands.
1:13.0	Yes, right.
1:14.0	With major corporation relationships, small enterprise relationships, teams, and more,
	...

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