The main, the deep-seated, deep-down reason you, if you're listening and you're not

asking that direct yes or no question is your sustained fear of social rejection.

I cannot bear to ask and be told no.

And the highest producing salespeople in every industry have this odd relationship with the word no where they can't wait to get it.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical. More than a podcast, Waste No Day is a credo,

a determination, a mindset. It is a never-ending discipline. It is a refuse to lose pursuit. It is a

wake-up call every morning to waste no day.

Now here's your host, Brian Burton and Nate Minnick.

Hey, welcome to another episode of the Waste No Day podcast, your host, Nate and Brian Burton,

hanging out with you again, Mr. Burton, the general manager for Benjamin Franklin Plumbing

of Scottsdale, Most Trusted Plumber in the Phoenix Valley. Pleasure to have you on here, bro,

and looking forward to another great episode. Looking forward to another great episode today. This time,

we're talking about the idea of a pattern interrupt. Now we've talked about the power of a process.

Today we're going to be talking about the power of blowing that process up. Kind of ironic.

But it's going to be fun and it's going to have some impact for you in terms of

what you could be doing right now to get yourself out of a rut. I think you know where we're going with it. So we're going to be talking about that and it's just going to be the two of us hanging out today. So a little bit of an intro to get things kicked off here and then we'll get to the meat of it. We're going to start it off like we usually do with a quote from Mr. Burton.

It had long since come to my attention that people... We'll get to the meat of it. We're going to start it off like we usually do with a quote from Mr. Burton.

It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them.

They went out and happened to things. Leonardo da Vinci.

Oh, okay. Freaking awesome quote, bro. That's getting, I'm making a poster out of that. I'm getting a t-shirt. I might get a tattoo finally. Is that really him? Well, I mean, it wasn't in English. No, I guess like I've ever seen a Da Vinci quote. Like, I've seen his drawings. I've seen his art and those types of things, but an actual quote.

Yeah, he was pretty smart, dude.

He could have been mute for all I know.

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