A problem that they have and don't want.

No.

And the second thing is a result that they want and don't have.

Hi, this is Dan Lockett.

Welcome.

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He's helped millions of people to move past the mental barriers that were holding them back from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

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Please repeat after me. A problem that they have and don't want.

And the second thing is a result that they want and don't have.

Those are the only two things people are interested in.

So how do you articulate that?

So if you say, Cindy, I'm a relationship coach or I help people with relationship problems,

sounds okay, right?

You might help people with relationship problems.

See if we can make it better.

Can we make it more specific?

...