How to Create Super Fans Using the WAVE Method with Brittany Hodak

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 5 July 2019

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brittany Hodak is a popular keynote speaker and award-winning entrepreneur. She is the co-founder of The Superfan Company (formerly ZinePak), a company that creates more loyal customers by harnessing the power of fandom. She’s spearheaded assignments for Walmart, Katy Perry, Unilever, Amazon, Taylor Swift, and Johnson & Johnson, just to name a few.

She has spoken to tens of thousands of professionals across the country as a keynote speaker. She is a regular contributor to Forbes, Adweek, and Success, and she has published more than 350 articles for outlets including The Wall Street Journal, The Washington Post and Huffington Post. When she appeared on ABC’s hit show Shark Tank, she and her co-founder received offers from four Sharks and garnered praise for their business acumen and creativity.

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Transcript

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0:00.0	Hi, this is Dan Lockett.
0:07.0	Welcome.
0:09.0	Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.
0:18.0	He's helped millions of people to move past the mental barriers that were holding them
0:24.2	back from stepping into their power to become a better version of themselves and live a kick-ass
0:31.2	life.
0:32.5	I know this firsthand as I'm Jenny, Dan's wife.
0:44.7	And here's your host, Dan Loc. Do you have diehard fans that love and cherish you and your company? Today, Dan sits down with keynote speaker, award-winning
0:50.1	entrepreneur, and former Shark Tank winner, Brittany Hodak. Brittany and Dan walk through
0:56.4	how to create loyal customers by harnessing the power of fandom. Now, here's Dan and Brittany.
1:06.7	Hey, welcome to another episode of the Dan Lock Show. You know, in business, we always talk about how to get more customers,
1:12.8	that get more customers. But today, we're going to talk about how do you turn those customers into
1:17.6	super fan, right? They become raving fan for your business. Because you and I both know, now, the cost of
1:24.0	acquiring customers is getting more and more expensive nowadays. So it's no good
1:27.5	just getting customers, but we need to learn how to keep a customer. Today, I have a very, very
1:32.1	special guest, award-winning entrepreneur, keynote speaker, and also former Shark Tank contestant. You have
1:39.0	seen her on TV. Yes, you have on Shark Tank. Co-founder of the superfan company, Brittany Hodeck.
1:45.5	Breedney, welcome to the show.
1:47.1	Hey, Dan. Thank you so much for having me. I'm so excited to be here.
1:50.2	And thank you.
1:50.9	Brittany, I want to talk about your company, the superfan, the superfan. First of all,
1:55.8	define for us, what is a super fan and how did you start their business? That's a great question.
	...

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