Welcome back to Team Builders. Today, I've got a 140 million dollar producer, Lydia Gabel in the house, 11 agents, five staff, as I said, a 140 million dollars, and she's going to do 120 transactions this year. Lydia, welcome to the show.

Awesome. Thank you for having me.

So, you and I've known each other for a long time. I've been kind of a fan girl for a while. As you know, we talk about your marketing prowess, all the things you've done to build this great business.

The world is changing. I want to talk to you today about what are the adjustments you're making? You're asking your 11 sales people to make your marketing adjustments and what you're doing differently on appointments. Is that fair?

It's fair.

So, let's give people some context and backstory. How long have you been in the business? Where do you work? What should you be for real estate? Just give me a little scoop.

Well, a so great to be here and thank you for having me always.

I'm just jumping right into something. I know. I am out of West Lake Village, California. I've been in the business 16 years, coaching with you 15 right from the beginning. Never took a break.

And, you know, just thrilled to be part of it because I think when the market's pivoting, which it is right now, you are always able to keep us on track.

My background is I'm a marketing background consumer marketing. I was a buyer for Target from Minneapolis. I moved to California from Mattel and was VP of marketing for sake of America, went in the .com.bus business.

Yes.

And then I got my Rilliter license in 2005 and it was actually a good time because the market was starting to turn.

And I had to work hard. I had to be gritty and I went into the short sale business.

Right.

And I don't think I've ever left, took in my foot off the gas because I feel like you always have to work hard. It really doesn't matter what market.

You're, I mean, so literally this morning, if you Google businesses that started in a recession, ladies and gentlemen, we are in a recession.

It doesn't mean that real estate is in a recession and it's not 2007, 8, 9, 10.

But the US economy is in a recession.

Correct.

When you, when you do the research, you're going to see that some of the greatest, most iconic businesses on the planet all started in a market like this.

So knowing that you started in a similar situation is exactly why we're standing here today doing this podcast.

Yeah.

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