The Key First Step to Fending Off Real Estate’s Biggest Disruptors

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 28 July 2021

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join Tom as we recap on the Key First Step to Fending Off Real Estate’s Biggest Disruptors. As the real estate industry is set to see significant changes, your magnified overall success depends on staying ahead of the curve and preparing to show your local market why you are the agent to work with. In this segment, Tom covers the initial step in becoming the hyper-local expert that will outmatch businesses like Zillow, Redfin, etc. Not only does Tom give you his insight, but he also delivers on the advice he foresees, making a difference in your business. And what better way to start than ensuring your brand is present on Google through your Google My Business page. Tom illustrates that having a developed Google, My Business sets you apart and marks you as the know-all agent of your community. Whether you’ve barely started or still need to get to it, start now and finish it. Don’t miss this episode to get ahead in the game – because advice like this is worthwhile and sets the success for your future in the real estate business.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.8	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.0	our income.
0:11.0	And we want to do it better, faster, and more seamlessly.
0:14.1	Why?
0:15.1	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.8	That's the big question, and this show is dedicated to the answer.
0:31.0	Always look at Dr. Beggle, what does it say?
0:33.0	Referral fees.
0:35.0	Referral fees, my friends.
0:37.0	Referral fees.
0:38.0	When I posted this, everybody was like, oh, yeah.
0:43.5	But I want to show you my most recent projection.
0:46.2	This is what I believe Amy, the future is going to be in the next two to three years.
0:50.7	Take a look at this.
0:52.1	I think we're still going to have eye-buyer, but it's going to be small.
0:55.4	Maybe three percent of the market, we're still going to have fizzbo and wholesaling some
1:00.4	variation of that, maybe seven to eight percent of the market.
1:04.3	But we're going to have 50 percent.
1:06.3	This is my prediction, Mike.
	...

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