Hello, everybody. This is Jake Sends on our host Jake Gino Podcast. We have my co-host, the multi-family

mentor, the coach Jeff the father, six, the G-Daddy. Gita Barber's June. How's going?

Jake, I'm doing good, brother. How are you doing today? Focusing up, my friend, and always making it

happen. Today's guest is a senior living marketing strategist and CEO of CCR growth with nearly 30 years of experience he helps senior

living operators increase occupancy through modern data driven marketing systems so without further

ado zero divinci welcome to the show I love that love the intro thanks Jake thanks you know great to great to be show. I love that. Love the intro.

Thanks, Jake.

Thanks, Gino.

Great to be here.

So I know I missed a little bit of the pre-conversation because I was late and Gino's frustrated with me.

But I'd love to just hear how you got into the senior living space.

Yeah, it's definitely an interesting space.

I mean, I've spent, you know, two decades or more in senior living space. Yeah, it's definitely an interesting space. I mean, I've spent, you know,

two decades or more in senior living, you know, helping operators build the systems that drive

predictable occupancy. You know, I started, I got into this industry, honestly, because of my

grandparents, I saw for them go through some level of senior care or senior

housing, whether it was like a nursing home or assisted living, independent living, and really got a taste for the whole industry.

And an understanding of how families experience that it's very different than a lot of different spaces because, number one, most people don't necessarily want to move to senior living.

So you have roughly less than 10% of the addressable market who's even interested.

And then just the challenge, right, like families are in crisis.

You know, maybe their mom or dad has fallen or they're sick or they're in the

hospital and now we have to make some quick choices and helping our clients, the communities

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