The Four Core Lead Sources Everyone is Using |#TomFerryShow Episode 43

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 6 February 2016

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

The #1 question I get again and again is…where should I be focusing my time and money to generate business? In today’s episode I give you the 4 CORE LEAD SOURCES all top agents focus on….and so much more! First things first…assessing where your business is today. Is it a Start Up? (under 5-years in real estate) Are you solely focused on Growth? (hint: this is where all efforts must connect to) Are you in the Cash Cow phase? (more than 10 years in the business) Would you consider your business a Fading Winner? (an enormous amount of agents are here…crushed it with one skill set and now needs to round it out) Does your business need Restructuring? (was focused on a niche that’s no longer booming) Here’s a secret: Everything leads to GROWTH! The next step is to plan how your business will continue to GROW. In order to identify the lead sources that are best for your business, ask yourself these important questions: 1. What’s worked best? Where’s the sweet spot where most of the business has come from (almost seamlessly)? How can the process be better? Is there a better offer? Is it being marketed on multi-channels? Can it be outsourced? IS THERE A PLAN? -2016 Business Plan http://bit.ly/1klkSkb -2016 Marketing Plan http://bit.ly/1Sd16l5 2. How well do you know the market? Are you looking at the hot sheets multiple times a day? 3. Do you know yourself? What actions are you most comfortable doing? 4. Focus on the CORE FOUR! At the end of the day there are FOUR CORE LEAD SOURCES. 1. Database: Are you maximizing the use of your database? Have you created a map of your database to quickly identify your influence in markets? http://bit.ly/1QpXhea 2. Geo Farm: do you have a farm? http://bit.ly/1kGVTr5 3. Online Marketing: 2/3 Direct Response (an immediate call-to-action) and 1/3 Branding (advertising a just sold) 4. Open Houses! Tried and true. If you follow these steps you will have a successful real estate business. When you’re ready to expand your skill set and get serious about having a real estate business that you love, sign up for a complimentary coaching consultation with one of my team members. http://bit.ly/1HrdPjW Read more: http://bit.ly/1miL52V ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email http://bit.ly/TF-VideoTraining ------------ Connect with Tom on his other social channels: Facebook - facebook.com/CoachTomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/CoachTomFerry

Transcript

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0:00.0	For over 20 years I've dedicated my life to bringing you the very best selling marketing and business building strategies to keep your business thriving.
0:09.0	Get ready to experience the success you've been searching for.
0:13.4	Welcome to the Tom Ferry Show.
0:19.2	Hey everybody, welcome to the Tom Ferry Show,
0:20.9	episode 43.
0:22.9	Last week I was in the New York area,
0:25.2	aka the Meadowlands in Jersey,
0:27.5	during an event with Coach Bill Pipes
0:29.6	and about 850 rock stars from kind of all over the place.
0:34.0	And the number one question that I received
0:37.2	during the business planning segment was,
0:40.0	you know, what sources should I focus on?
0:42.2	Like, where should I be putting my energy my
0:45.0	concentration my focus my marketing dollars you know my my passion in order to
0:49.8	serve those customers is when and when as many listings and sales as possible.
0:54.0	So I was shocked by how many times that question was brought up.
0:56.2	I thought I would discuss it today on the Tom Ferry show, assuming there might be a few more
1:00.2	of us out there that are trying to figure out how I'm going to do more business in 2016
1:05.7	and make it my best year ever.
1:08.2	Before we do that, it's important that you assess, where are you today in the sort of life cycle if you will of the real estate business.
1:16.6	So what we know is there's basically four phases you could be in.
1:20.8	Start up, first five years, you know, 90% failure rate for most startups.
	...

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