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Welcome to the Tom Ferry Show.

Hey everybody, welcome to the Tom Ferry Show.

Episode 42, 42, 42, 42. That's my son's Jersey

linebacker strong safety and occasionally has to become number 60 and

be on the line. Busy kid love it. We're 42 weeks in and today we're talking about

being effective over the telephone. I don't know about you but in a multi-channel

environment that we operate in today, phone calls, email, text, sending direct

mail, television, radios, you know, social media, advertising, online, big stuff, smoke signals.

We're doing everything today. I believe there's a lost art today

in the phone. So I thought what I would do is shed a little light on my 108,000 phone

calls, my first three years in sales, my 35,000 conversations, to let you know,

there's some simple things that you can do to become more effective on the phone immediately

today that will not only improve your immediate performance, it will also impact how you

communicate, how you message over the phone for the rest of your career.

This is very valuable information in a video. You're going to want to watch three or four times.

So let me ask you a question.

If I said to you, do you have any fears of getting on the telephone?

Has there ever been a time when you, oh, I don't even want to answer that, right?

Because you don't want to talk to that person or you don't know who it is.

Every single person I've ever dealt with in sales has said to me, I've got some fears of

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