The Enduring Power of Real Estate Print Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 23 October 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!) In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, about the underappreciated power of real estate print marketing. Jason and Luke are talking about the best high-level strategies and detailed tactics for getting more engagement from your postcards and magazines, including the best frequency for sending and how to parlay your mailers into relationships. This episode is an absolute must-watch for any agents interested in omnichannel or real estate print marketing, so be sure to watch or listen right here.

Transcript

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0:00.0	Physical marketing, like postcards, magazines, flyers, and print media has taken a backseat
0:08.7	over the last numerous years to digital marketing. Every business wants to crush social media,
0:13.4	crush video, crush email as they should. This is in no way me saying
0:17.2	those channels aren't worth pursuing, however, not at the expense of
0:21.2	dismissing what's worked historically.
0:23.2	A lot of folks say, hey, postcards are old school.
0:25.9	I say that's wrong.
0:27.2	It all boils down to who are you talking to,
0:29.3	how are you talking to them,
0:30.6	and what needle are you trying to move?
0:32.3	Because physical marketing may be
0:33.8	the very ticket your brand needs to scale and grow and create consideration within your
0:39.0	local community so that more buyers and more sellers think of you when the time comes to buy, sell, invest, or refer.
0:45.0	So today's conversation is a highly critical conversation that could be a make it or break it defining moment in terms of the brand you're building with the marketing that powers
0:54.9	that brand as to what channels are you going to leverage now in 2023 and integrate into your business
1:01.0	plan in 2024.
1:02.3	So welcome to this week in marketing. My name is Jason. into your an expert in the world of physical marketing talking about magazines, postcards, headlines,
1:15.2	what works, what doesn't work, how do you track, how do you measure, what are the KPI's that are
1:19.6	going to showcase whether or not what you're doing is working.
1:22.4	So if you're looking to level up your brand,
1:25.2	and I hope you are, because right now there's a line of demarcation
1:28.4	that separates the rich and the rest in the marketplace.
	...

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