If I'm not making myself uncomfortable, I'm going to continue to get the same results I've always got. You know it and I know it. But you got to stop for a second and actually get serious. What are you going to do to get uncomfortable? What can you learn? How many books

are you reading? What podcasts are you listening to? What are you doing to expand the way you think about

the business so you can start thinking more about what is the customer want, what is a customer need, and not about what you're doing and am I going to do another transaction?

If you put all of your focusing concentration on what are the needs of the client, what are the fears of the client, what are the needs of the client what are the

worries of the customer and then you go to chat t or Tom. AI or whatever you choose to

use and say what are all the ways I can surprise and delight what are all the ways

I can support them what are all the ways that I could solve the problems and then go deliver that maybe just maybe that level of

discomfort for you that caused you to get outside of the box is exactly what you need to do to make sure

the 2024 is exactly how you want it to be. You tell me let me know in the

comments.