The Do’s and Don’ts of Building a Successful Geographic Farm | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 28 February 2022

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to do this is with a geographical farm. Farming will not only boost your business, but when done right, could make you the most popular person in your community. I sat down with Monica Carr to discuss how she built her farm into what it is today and how you can build yours. Imagine having people line up to get on your mailing list! Watch or listen, and you’ll understand why any consumer would be thrilled in live in Monica’s farm and take part in her community events.

Transcript

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0:00.0	Hey, welcome back to this week in marketing.
0:09.6	Today, I've got a special guest, Monica Carr, Orange County, California.
0:13.6	Listen to this 61 transactions closed and pending last year, 82 million dollars in volume,
0:20.0	coming mostly from her database and her geographic farm.
0:23.6	And today, I want to have you bridge the connection between your database and farming because
0:29.7	it's all about relationship marketing.
0:32.5	So Monica, welcome to the show.
0:34.0	Hey Tom, how are you?
0:35.5	Thanks for having me.
0:36.5	What a pleasure.
0:37.5	Oh, Monica.
0:38.5	Thank you so much.
0:39.5	I mean, anyone that's watching right now, if you're on YouTube, you can probably go to
0:43.1	another video that Monica did a few years ago that has 720,000 views, where she talked
0:49.7	about a little of this farming stuff as well.
0:52.2	But Monica, this is a show that's designed to go hard-hitting, fast-paced, snackable.
0:56.6	So I want to talk about geographic farming tactically.
1:00.2	So the first question I have for you is, how did you select your geographic farm?
1:06.1	So Tom, it really came from your advice at the very first summit that I attended in 2011.
1:11.1	You did a segment about farming and you talked about choosing a farm that had a 6 to 8% turnover.
1:16.9	So actually, it had to be strategic.
1:19.2	So I studied the MLS.
	...

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