Hello, my friends, and welcome to another exciting episode of Negotiate Anything.

This show is produced by the American Negotiation Institute, and with over 5 million downloads

and listeners in over 180 countries, listeners just like you have made this the number one

negotiation podcast in the world. Hi, my name is Kwame Christian and I am the founder and

CEO of the American Negotiation Institute. Here at A&I, we believe that the best things in life

are on the other side of difficult conversations and we are passionate about providing you with

the best content that will help you to make your difficult conversations easier, both at work

and at home. Lastly, I want to remind you that we offer consulting and conduct trainings, both

virtually and in person, all around the world. Our focus is in three main areas. First, negotiation and

conflict resolution, second, leadership, and lastly, diversity, equity, and

inclusion. Check the link in the description below to learn more about how we could work with you

and your team. And now, without further ado, let's jump into the interview.

Lance, thanks for joining us today.

Kwamey, I appreciate you having me on today.

Yeah, it is our pleasure, my friend.

So how would you get it started by telling us a little bit about yourself and what you do?

Yeah, thanks for asking.

I am the CEO of the Tyson Group, and we are an award-winning sales training organization,

so it's just not me.

We've got a whole team around us. And we

really specialize in customizing sales training or coaching or consulting to a semi-complex or complex

sales process. So we really kind of go in there and assess, design, and then install some kind of

...