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Cat & Cloud Podcast

The C Market – Where coffee prices come from

Cat & Cloud Podcast

Cat & Cloud

Education

4.8727 Ratings

🗓️ 2 February 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices.

Transcript

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0:00.0

like dancing next to her daughter.

0:02.2

That's what you need right there, dude.

0:03.7

That's the energy we all need.

0:05.9

Jen's got energy, dude.

0:07.5

So we're sitting here with resident green coffee guru, Charles, and financial guru.

0:12.8

Howdy.

0:13.8

Okay.

0:14.5

So wanted to talk about the sea market.

0:17.3

It is at its highest level ever this year.

0:20.2

Is that correct?

0:20.7

Yeah, that's correct. So just kind of wanted to get your take on what... market, it is at its highest level ever this year. Is that correct?

0:21.2

Yeah, that's correct.

0:22.2

So just kind of wanted to get your take on what, you know, what led to that, how that

0:27.6

happened, and then maybe give a primer for people who aren't familiar with what the sea market

0:33.1

is or how coffee buying works.

0:36.1

So what is the sea market?

0:38.9

If you had no idea what the sea market was, what does that mean?

0:42.8

Yeah, definitely.

0:43.5

I think, and we'll even back up and say, cool, what is coffee, right?

0:48.1

Coffee is an agricultural product.

0:51.2

Right.

0:51.6

And if you want to kind of back up even more, like, I'd say, man,

...

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