The C Market – Where coffee prices come from

Cat & Cloud Podcast

Cat & Cloud

Education

4.8 • 727 Ratings

🗓️ 2 February 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices. Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com https://catandcloud.com/pages/podcast Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Transcript

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0:00.0	like dancing next to her daughter.
0:02.2	That's what you need right there, dude.
0:03.7	That's the energy we all need.
0:05.9	Jen's got energy, dude.
0:07.5	So we're sitting here with resident green coffee guru, Charles, and financial guru.
0:12.8	Howdy.
0:13.8	Okay.
0:14.5	So wanted to talk about the sea market.
0:17.3	It is at its highest level ever this year.
0:20.2	Is that correct?
0:20.7	Yeah, that's correct. So just kind of wanted to get your take on what... market, it is at its highest level ever this year. Is that correct?
0:21.2	Yeah, that's correct.
0:22.2	So just kind of wanted to get your take on what, you know, what led to that, how that
0:27.6	happened, and then maybe give a primer for people who aren't familiar with what the sea market
0:33.1	is or how coffee buying works.
0:36.1	So what is the sea market?
0:38.9	If you had no idea what the sea market was, what does that mean?
0:42.8	Yeah, definitely.
0:43.5	I think, and we'll even back up and say, cool, what is coffee, right?
0:48.1	Coffee is an agricultural product.
0:51.2	Right.
0:51.6	And if you want to kind of back up even more, like, I'd say, man,
	...

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