The Business (and Heart) Behind Podcasting with Sophie Hudson

The Alli Worthington Show

Alli Worthington

Health & Fitness, Self-improvement, Education, Society & Culture

4.8 • 634 Ratings

🗓️ 4 August 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Uplift app is here! Try it free for 30 days. Today on Smart Girl Summer, I’m joined by the one and only Sophie Hudson — author, speaker, podcaster, and undisputed queen of Southern wit. If you’ve ever asked yourself, “Can I actually make a living doing what I love?” or “Will my book idea really resonate?” — this episode is your answer and your affirmation. We’re pulling back the curtain on the real-deal podcasting business model — no fluff, no hype, just straight-up strategy and truth. Want the secret to long-term success? Or how to spot the difference between a good idea and one with legs that can run? Sophie’s spilling the tea and throwing in some biscuits while she’s at it. This conversation feels like you’re curled up on a porch swing with your funniest, wisest friend — the one who tells it like it is but makes you laugh so hard you forget you were stressed. And yes, we may have had a five-minute lovefest about a movie that stole our hearts and almost our mics. So grab your sweet tea, take a deep breath, and get ready to learn, laugh, and feel wildly encouraged. Timestamps: (04:29) - The Business Behind the Mic: Sophie’s Podcast Revenue Streams Unpacked (05:30) - The Smart Way Sophie Uses Patreon to Monetize Her Show (08:35) -Behind the Content: How Sophie & Melanie Choose Weekly Topics (23:55) -A Peek Into Sophie’s Real-Life Week (25:14) - Sophie’s No-Fluff Advice for Anyone Just Starting Out WATCH ALLI ON YOUTUBE Links to great things we discussed: Becky’s Product Recommendation - Handheld Mini Fan Becky’s Makeup Recommendation - ILIA Eye Stylus Shadow Stick Becky’s Movie Recommendations - Sinners & The Black Box I hope you loved this episode! 🎉 Don't forget to hit that subscribe button on Apple Podcasts and Spotify so you’re always in the loop. And hey, while you're at it, why not pop over to our YouTube channel and check us out? If you're feeling the love, leave a review and sprinkle some stars—your support truly means the world to me! Take care, and keep shining bright! xo, Alli

Transcript

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0:00.0	Every single woman has a place of influence in somebody's life, whether it's in their family or in their workplace, in their community, whatever.
0:10.7	Welcome back. Today on Smart Girl Summer, we are joined by the one and only Sophie Hudson, author, speaker, podcaster, and queen of Southern Witt.
0:22.8	We're diving into the podcasting business model.
0:25.4	What does it look like behind the scenes?
0:27.3	The Secret for Long-Term Success in Our Work and how to know if your book idea is going to land or not.
0:32.7	You're going to feel like you're right at the kitchen table with both of us for this one.
0:36.2	We even talked for quite a bit at the end about a new recent movie that we saw and loved so much.
0:42.8	And before we talk to Sophie, I want to tell you.
0:46.3	Okay, let's dive in with this conversation with Sophie.
0:49.8	Sophie, I have been fighting to get you on the show because you are a smart girl for smart girl
0:54.4	summer. You're not only a smart girl. You're a funny girl. Welcome to the show. Thank you. I'm so
0:59.0	happy to be here. When people say, hey, what do you do? What do you tell them? I tell them I have a
1:06.1	weird little life where I write things and I record podcast episodes. And for a long time, I worked at a school.
1:14.9	And so the writing and the podcasting was like on the side. It was like my weird, like my secret
1:20.8	life on the internet, kind of. So for the last maybe four years after I left school, I just say,
1:26.9	I have a weird little creative job. And it is.
1:29.3	It's just a weird little creative job that somehow, you know, over time has been available to me.
1:36.3	It's bizarre. It's pretty great. How did you know it was time to leave your job and go into creative, your weird little career, as you say.
1:45.5	So I will say COVID was super instructive for me because suddenly I was home for essentially
1:54.4	five months between summer break and then the time we had off for COVID.
1:58.4	Because my job at school was working with the girls, I didn't,
2:02.6	I didn't, I wasn't trying to like create online classes like all the teachers were having to do.
	...

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