So many women build their identity around what they're doing or their goals or their productivity.

Then when they achieve that thing, they suddenly feel lost.

Like, if I'm not chasing something, who even am I?

Hey, friends, welcome back. Today we're diving into something I see people struggle with all the time.

In fact, it may be the single biggest mistake people make when it comes to creating their goals.

And today I'm going to tell you how to fix it. So we all set goals, right? New Year's resolutions,

five-year plans, business targets,

fitness objectives, we are a goal-setting society. But here's what I've noticed after years

of coaching and mentoring ambitious Jesus-loving women. It's not about lacking discipline or motivation.

The biggest stake is this., treating your goals like a destination

rather than a pathway to transformation. Let me explain. When we focus exclusively on the end

result, the number on the scale, the revenue target, the book deal, the perfect family photo,

we miss the entire point of goal setting, which is to become the

person capable of achieving those things. Now, let's talk science for a second, because your brain

is doing things behind the scenes that you need to know about if you want to hit your goals. I mean,

first, announcing your goals publicly, people would think that that would be a great thing.

It would motivate us, but it turns out it can actually backfire.

Studies show that when you tell the world what you're planning to do and people cheer you on just for saying it,

your brain gets a hit of dopamine and experiences something called premature completeness.

So basically, you feel accomplished before

you've even done anything. Second, the whole just visualize the success thing, it's not so

helpful either. Research says that simply imagining a perfect outcome actually decreases motivation.

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