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The Tom Ferry Podcast Experience

The 5 Most Important Positioning Strategies | #TBT

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 20 August 2020

⏱️ 26 minutes

🧾️ Download transcript

Summary

Position yourself to become the #1 choice. In today’s episode of #ThrowbackThursday, I share an excerpt from last year’s Success Summit. Today’s market is filled with so many different agents to choose from, and you have to stand out from the competition! I not only reveal these 5 positioning strategies, but also share so many valuable tips for you to step up your game and demonstrate the value you have to deliver! Now more than ever, you need to differentiate yourself to become the trusted agent of your area! So, what are you waiting for?

Transcript

Click on a timestamp to play from that location

0:00.0

So here's the thing, entrepreneurs, leaders, sales people. We all want to create consistent,

0:15.5

repeatable, and scalable ways to grow our business and our income. And we want to do it better,

0:20.3

faster, and more seamlessly. Why?

0:22.9

So we can actually enjoy our lives, take vacations,

0:25.4

and spend the quality time what we want

0:27.1

with the people that we love.

0:28.6

How do we do all this without spending a fortune

0:31.1

or running ourselves ragged.

0:32.8

That's the big question, and this show is dedicated to the answer.

0:40.1

How do we position you with everything happening in the world?

0:46.4

As soon as you find it, somebody yell it out.

0:49.5

Page 43.

0:51.6

How do we position you so you become the obvious choice? So you find your tribe and your tribe finds you. And your tribe finds you.

1:04.6

Are you guys up for that?

1:06.3

Are you up for that?

1:07.3

Now, for my elite clients,

1:11.0

remember in February when we were in San Diego, I went into this a little bit and the

1:16.1

most consistent feedback I got is we need more.

1:20.2

So I've got some different twists for all my elite clients and team plus clients and for everybody else.

1:26.7

I'm going to give you the five most important positioning strategies,

1:31.8

but I'm also going to show you what the consumers are thinking,

1:35.8

so you can then say, if this is what the consumers are thinking and this is what I know I do,

...

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