The 5 Most Important Positioning Strategies | #TBT
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 20 August 2020
⏱️ 26 minutes
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| 0:00.0 | So here's the thing, entrepreneurs, leaders, sales people. We all want to create consistent, |
| 0:15.5 | repeatable, and scalable ways to grow our business and our income. And we want to do it better, |
| 0:20.3 | faster, and more seamlessly. Why? |
| 0:22.9 | So we can actually enjoy our lives, take vacations, |
| 0:25.4 | and spend the quality time what we want |
| 0:27.1 | with the people that we love. |
| 0:28.6 | How do we do all this without spending a fortune |
| 0:31.1 | or running ourselves ragged. |
| 0:32.8 | That's the big question, and this show is dedicated to the answer. |
| 0:40.1 | How do we position you with everything happening in the world? |
| 0:46.4 | As soon as you find it, somebody yell it out. |
| 0:49.5 | Page 43. |
| 0:51.6 | How do we position you so you become the obvious choice? So you find your tribe and your tribe finds you. And your tribe finds you. |
| 1:04.6 | Are you guys up for that? |
| 1:06.3 | Are you up for that? |
| 1:07.3 | Now, for my elite clients, |
| 1:11.0 | remember in February when we were in San Diego, I went into this a little bit and the |
| 1:16.1 | most consistent feedback I got is we need more. |
| 1:20.2 | So I've got some different twists for all my elite clients and team plus clients and for everybody else. |
| 1:26.7 | I'm going to give you the five most important positioning strategies, |
| 1:31.8 | but I'm also going to show you what the consumers are thinking, |
| 1:35.8 | so you can then say, if this is what the consumers are thinking and this is what I know I do, |
... |
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