Textual - Shopping Becomes as Easy as Replying YES

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 October 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Blu Atwood, CEO & Co-Founder of Textual, tells us that Textual is a marketing platform centered around the ease and intimacy of the text message. As Blu mentions in the episode, “there’s a digital gap” in the e-commerce marketing world. Despite the recent shift to online, there are still a lot of companies that are missing or struggling with their digital presence. Not only is Textual ready to consult with new companies making their entrance into the digital world, but Blu believes that any "retail clients” could genuinely “benefit from Textual's mobile innovation.” Plainly stated when consumers shop using Textual the friction is eliminated and the brand can maximize its ROI.

In part two, Blu discusses: Using text as an application, Mobile innovation through text message, Discussing subscriber management, Email to Text marketing differences, The importance of implementing text into your digital marketing strategy; And so much more.

Join us while Ramon Vela interviews Blu in Part 2 of this episode and listen to him share the inside story.

For more on Textual, visit: https://www.textual.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	The text message marketing to date by the vast majority of companies and platforms out there
0:26.9	is like a pared down linear version of email marketing.
0:30.8	It's like they're just taking all that work that they're doing in email,
0:34.4	all that creative design and planning and content calendars and then
0:38.9	they're extracting one text link from that shortening it and putting it into a one-sentence
0:45.2	text message to maybe the same audience and then that audience is supposed to tap on that with
0:51.0	their thumb and go to a mobile site that may or may not work very
0:54.4	well or may or may not load. So, yeah, we're reimagining text message marketing. I appreciate
1:01.7	that you get that, you know, you've gotten that from our conversation. What do fast-growing
1:09.0	direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:13.5	They all grow with Clavio.
1:16.1	Clavio is the ultimate marketing platform for e-commerce brands.
1:19.3	It gives you everything you need to send memorable, branded emails, text messages, and more
1:24.5	so you can build strong relationships that keep your customers coming back.
1:28.9	And smart targeting is Clavio's superpower. It's built for creating ultra-specific audience segments
1:34.6	using unlimited data from your e-commerce store and marketing stack. That way, you can make
1:40.1	sure that the right message reaches the right person at the right time. Plus, Clavio gives
1:45.8	you all the tools to create your ideal customer experience with flexible automations,
1:50.8	predictive analytics, and more. And that's why it's trusted by more than 40,000 brands like
	...

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