Textual - True Shop By Text for Brands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 October 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Blu Atwood, CEO & Co-Founder of Textual, shows how they are cutting out the middle man out altogether. Ultimately, Blu is innovating the personal relationship between consumer and company bringing a whole new meaning to “direct to consumer.” Textual, in the words of Blu, is an “intelligent product messaging platform via text.” Many companies use text messages as a form of reminder or promotion link that funnels consumers back to a website. Instead, with Textual, customers could purchase products directly through text without the need for a separate app or site. Through Textual, shopping becomes as easy as replying YES.

In part one, Blu discusses: What a text message marketing platform entails; Origins of Blu’s e-commerce experience; The details of Textual; Buying through the convenience of text; The impact of creating a messaging platform between customer and company; The onboarding process at Textual; Talking about marketing metrics; And so much more.

Join us while Ramon Vela interviews Blu in Part 1 of this episode and listen to him share the inside story.

For more on Textual, visit: https://www.textual.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	From our perspective, the vision of our product team at Textual is to create a better
0:26.2	conversational platform that can do both inbound and outbound product merchandising.
0:32.7	So what we call it is intelligent product merchandising via text message. So shop by text is our DNA and
0:40.3	making text message a transactional living, engaging channel that works for the consumer or the
0:49.1	customer and the business is the vision.
0:52.0	What do fast growing direct to consumer brands like the business is the vision.
1:00.9	What do fast-growing direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:03.4	They all grow with Clavio.
1:07.2	Clavio is the ultimate marketing platform for e-commerce brands. It gives you everything you need to send memorable, branded emails, text messages,
1:11.9	and more so you can build strong relationships that keep your customers coming back. And smart
1:17.3	targeting is Clavio's superpower. It's built for creating ultra-specific audience segments using
1:22.9	unlimited data from your e-commerce store and marketing stack. That way, you can make sure that the right
1:28.8	message reaches the right person at the right time. Plus, Clavio gives you all the tools to create
1:35.4	your ideal customer experience with flexible automations, predictive analytics, and more.
1:40.6	And that's why it's trusted by more than 40,000 brands like Kampari Beauty, Huckleberry,
1:45.6	and Living Proof. Curious about how Clavio can help your brand grow, visit clavio.com to schedule a demo
1:52.2	with an expert today. Again, that's clavio.com, K-L-A-V-I-O-O-com.
2:00.1	Hey, everyone, this is Ramon Vela and this is another episode of the story of a brand. Like always,
2:06.7	I've got an amazing founder and company that we're going to feature today. But before I do,
	...

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