Hush Blankets - A Constant, Comforting Hug Whenever Needed

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 October 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Aaron Spivak, Co-Founder of Hush Blankets, shares with us the story of building Hush Blankets, a premium weighted blanket brand that helps you reduce stress and fall asleep faster. He begins by taking us on his journey from dreaming of being a professional hockey player to building a party bus business and doing up to 1400 proms per year, all while he was in high school. He also talks about his first and ongoing, business Revitasize and how that led to Hush Blankets. Along the way, he describes the milestones and challenges, such as deciding to go to college or be an entrepreneur or appearing on Dragon's Den (Canadian version of Shark Tank), where his pitch has become legendary (watch it here) and more. Here's the rest of his story.

In part one, Aaron discusses: Who is Hush Blankets; His journey; The party bus business; Should you go to college; Are entrepreneurs made or born; The best way to know if you're an entrepreneur; Why providing way more value is key; Why a weighted blanket; Why your business is your baby, and that's why you give it everything you have; And so much more.

Join us while Ramon Vela interviews Aaron in Part 1 of this episode and listen to him share the inside story.

For more on Hush Blankets, visit: https://hushblankets.com/

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Transcript

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0:00.0	Recorded at retention science studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is the story of a brand with your host, Ramon Vela.
0:21.2	And I mean, there's one thing that's for sure a sign that you're just,
0:25.6	you're just not an entrepreneur.
0:27.6	And that's just how you feel internally with risk.
0:32.3	And you can find it with,
0:33.4	like,
0:33.6	with anything.
0:34.1	It doesn't have to necessarily be with money or with time or to be with anything.
0:37.5	But if risk is not an exciting thing for you, it's almost like a sickness for me.
0:43.4	Like risk is like exciting.
0:44.8	If there's no risk involved in anything, it's like it's almost like you're chasing the adrenaline.
0:49.2	But if risk is not in your forte, then I mean, entrepreneurship is going to be very difficult but I do
0:56.6	find that people are willing to also like on the other side of that question they're
1:00.8	also willing to take risks on things that they're truly passionate about and I
1:06.0	find that if you forced entrepreneurship which I have done when I was younger, I forced it in, I just
1:12.2	forced myself into things and they didn't work out. And I find if it's, if it's a natural progression
1:17.8	and it's something that you're truly passionate about, then, then yeah, you can, you can become an
1:23.6	entrepreneur. Well, by now everyone should be thinking about Q4.
1:30.3	It's going to be the biggest that we've ever seen for e-commerce.
1:34.2	Well, and if you haven't put together your strategy, it's not too late.
	...

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