Talking Lead Gen, Follow-Up and Conversion Strategies with Second-Home Expert Nick Fong

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 16 June 2021

⏱️ 1 minutes

🔗️ Recording | iTunes | RSS

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Summary

How did an IT consultant from Chicago end up dominating the second-home real estate market on Mexico’s Baja Peninsula?Nick Fong joins me on today’s Tom Ferry Podcast Experience to explain all! On pace for 700 transactions in 2021, Nick and his Ronival Real Estate team are always testing to discover the best strategies to attract new leads, nurture them, and convert!Nick reveals his process – along with some of the mistakes he’s made along the way. Even if you’re not in a second-home market, many of Nick’s strategies can be applied toward standard residential real estate to improve your follow-up strategies and master conversion!

Transcript

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0:00.0	Hey, as the world normalizes, a lot of people are saying to me,
0:02.8	how do I just get back into that sort of pre-COVID groove?
0:06.0	And I always say it's very simple.
0:07.8	You always start with, what are your goals?
0:10.2	What is your committed to?
0:11.3	What are you trying to accomplish?
0:12.4	Like, what is the reason you're doing all this work?
0:15.8	And then I ask, where are your behaviors?
0:18.5	So if you tell me, hey, my goal is to make $100,000
0:21.4	or $100,000 a month, I then say,
0:23.4	well, where are your behaviors?
0:24.8	Are your behaviors over here?
0:26.5	Like, am I staying up too late?
0:28.4	Am I not getting up early?
0:29.6	Do I not have a morning routine?
0:31.2	Am I not making my phone calls?
0:32.5	Well, listen, if your goals are here and your behaviors
0:35.4	are over here, guess which one wins?
0:37.6	It's always your behaviors.
0:39.8	Your behaviors, I can literally look at
0:42.6	and I can dictate your future.
0:44.8	So what do you have to do?
	...

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