Today, we've got a former PPC consultant who is going to give us some top-level strategies

for running PPC on Amazon accounts, and he's actually now our product manager for the new

Helium 10 PPC tool, so he's going to give us a little sneak peek on that.

Hello. Hello everybody. Welcome to the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton.

And this is the show that's a completely BS-free, unscripted and unrehearsed organic

conversation about serious strategies for serious sellers of any

level in the e-commerce world. And I'm sitting now across the table from Vince Montero. Check out that

accent, guys. Vince Montero here. He's our one of our newer employees now. He's our product

manager for our PPC tool. And he's going to give us some great information about PPC today.

But before we get started, Vince, how's it going? I'm good, Bradley. How are you? I'm doing just delightful. Do you have lunch yet today? I did. Yeah. I try not to fill the effects of the after lunch, lull. All right. Well, we're going to make sure that you're going to fully stay away throughout this thing because you're going to be doing most of the talking here.

So, lull. All right. Well, we're going to make sure that you're going to fully stay away throughout this thing because you're going to be doing most of the talking here. So, all right, first of all, I always get started with our guest origin story. So let me ask you a question. Did you grow up in California? I did. Yeah, born and raised in L.A. actually. Okay, graduated in high school. Then what did you do after that? Yeah, went off to college. I started working. Actually, it was working while in college.

I've been in a few different fields, actually, since then, property management, banking.

I got into digital advertising in 2005, working in ad networks. After a couple years of that,

I ended up in London in 2007, running in the

business development for a company that started out as cool savings.com. I don't know if you

remember that. It was the little piggy bank with the sunglasses on it. Ah, yes. Yeah. So,

yeah, I ran one of their divisions out in the UK. They were doing co-registration, which was a big

deal at that time back in 2007.

Yeah, and then back here in the States, my last full-time marketing role was actually at

Funware, which was another software company.

And now I'm back at a software company.

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