Today's 21-year-old guests left school just before her university finals to launch a swimwear brand that's now the largest in Vancouver, and 99% of her sales come from Instagram.

How cool is that? Pretty cool, I think. How's it going, everybody?

Welcome to another episode of the serious sellers podcast.

This is Bradley Sutton.

And this is the show where we give you guys amazing guests who have different backgrounds

in e-commerce that will help all of you become serious

sellers. And one thing that's cool is, if we want to be a serious seller, it doesn't mean that we

have to sell on Amazon. And I've got a perfect example of that. Today, my guest is Celine Dior,

who does not sell on Amazon. Celine, how's it going? Good. You? Doing just delightful. Thank you.

So I think I've had a couple guests before who didn't sell on Amazon, but there is still a strong

connection. And I heard about you. I've never met you in person, but I heard about a speech that

you gave at a conference up there in Canada. And it was all all about Instagram and I know that even though you

don't have Amazon experience, you have extensive Instagram experience and that probably a lot of

Amazon sellers would be wise to follow some of the things that you've done on Instagram and it could

actually help them in their business. And so that's why I wanted to have you on here. So welcome to

the show.

Thank you so much. All right. So just really briefly, though, let's talk a little bit about your

background. So you live currently in Canada. Are you, were you raised in Canada? No, I was born in

China and I immigrated here when I was younger, but I moved back to China from grade one all the way until grade nine.

And then I graduated high school in Vancouver.

And I think I did a term in UBC.

And I stopped and I like started my own business and pretty much stopped going to school.

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