Today we'll learn how a real estate broker turned a side business into a full-fledged brand.

Twice. We'll also learn the new methods of launching products as well as evergreen principles

that lead to six, seven, and even eight figures on Amazon.

Hello everybody and welcome to the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that is a completely unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. With me today, I've got somebody who's kind of like my neighbor down here in San Diego County. Ian, Ian, how's it going? Great, Brad. Nice to be here. Cool, cool. It's good to have a fellow San Diego on the podcast. Don't have many of them. Usually, we've got some great weather here in

San Diego, but today is absolutely ridiculous. I thought I was in Vegas, right? That's right. I think

we paid too much California tax for the weather, you know? Yeah, it's pretty ridiculous. But anyways,

I want to jump right into this because you are one of the experts, you know, your company has to do with, you know,

the kind of method now that many people are using, whether they're using a service or whether

they're trying to do it on their own of a full price purchases with a rebate afterwards.

And so I want to jump right into it because, you know, even myself in the past, I was always

reluctant to do that because of that part of the Amazon

terms of service that says, I forgot what the words are, but something about like you can't

reward or incentivize, you know, purchases. And while that is not black and white, oh, yeah,

rebate methods are, you know, not good. It could be construed as

so. So first of all, really quick, let's just educate people what is the rebate method?

Like, what are we talking about when we say that when we talk about launches? Yeah. So, well,

you know, we were, we built a platform called rebate key, which is basically a way to utilize e-commerce,

but those old methods of giving rebates like you did with the mail and rebate cuff, UPC code,

send it back in.

So we decided to build something that was similar in that fashion where the rebate didn't

happen instantaneously.

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