Taika - The Stealth Health Coffee

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 October 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Michael Sharon, Co-Founder of Taika, we talk about “stealth health.” Stealth health is the concept of creating something that tastes great while also providing the body with the nutrients it needs. As Michael explains, they’ve created a type of “trojan horse” for caffeine drinkers by utilizing ingredients such as oat milk and functional mushrooms. Not only does it taste great with health benefits, but each of the three drinks actually contains ingredients that work in favor of focus, calming properties, clarity, energy, and immunity.

In part two, Michael discusses The health benefits of Taika; COVID impacts on the health community; Adapting your company to the global pandemic; Talking details on the ingredients in Taika drinks; Explaining the adaptations of creating Taika; Describing the functional stack of the drinks; Where to reach Taika; and so much more.

Join us while Ramon Vela interviews Michael in Part 2 of this episode and listen to him share the inside story.

For more on Taika, visit: https://taika.co/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	And so we changed the branding on the can, like about once a month.
0:25.6	And we also, you know, change the name a couple of times as well.
0:30.0	And so it's funny that you mentioned plant-based ingredients for magical feeling.
0:34.5	The name, Taika, actually means magic in in Finnish and so our goal was to make
0:41.7	sure that you know that we could create these magical products which taste almost too
0:46.5	good to be true and that also give you this like magical feeling when you when you
0:50.9	drink them.
0:57.1	Well, by now everyone should be thinking about Q4.
1:00.7	It's going to be the biggest that we've ever seen for e-commerce.
1:05.2	Well, and if you haven't put together your strategy, it's not too late.
1:11.7	Mute 6, the agency with $4 billion in revenue for D2C brands, can make sure you're prepared for the holiday season. They have a webinar coming up on October 29th about exploratory channels,
1:17.3	and of course you've been hearing a lot about TikTok and Amazon, while the experts at
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1:27.3	platforms. Sign up for a free
1:29.9	live event at mute 6.com for slash story of a brand and learn how to drive traffic and engage
1:37.5	customers to see your revenue explode. Again, that's mute6.com forward slash story of a brand and i'll see you there hey don't forget to
1:48.6	listen to part one of this amazing feature now let's get back to the story and then every three
1:56.0	weeks we got to produce like a new batch of coffee and then ship it out to different beta
1:59.4	testers and what that really allowed us to do was very, very accurately and very, very quickly
2:05.3	sort of like dial in not just the taste and the flavor of the coffee, but also the effect
	...

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