SURVIVE with the 2nd Greatest Listing Attraction Source: Geographic Farming | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 3 September 2019

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

hen I talk to agents, one thing I know for sure is there’s a lot of uncertainty in the industry right now. Many agents have been questioning their place among discounters and disruptors, and coincidentally, agent Matt DeFede from New Jersey asked where would agents go after Amazon decides to throw their hat in the real estate market. I find it amazing that Matt asked this question right before Amazon announced their collaboration with Realogy. Tech is part of our lives and it’s up to you how you’re going to react to it. What actions and strategies are you going to start implementing to mitigate its impact on your business? It’s your responsibility to demonstrate why you’re a more attractive solution than Amazon, and one way to do that is through Geographic Farming! I think this moment is a phenomenal opportunity for you and every agent to start demonstrating the value you can offer to your clients. Human contact and quality services will never go out of style! This differentiates you from the competition and my answer to Matt’s question and your concern is simple yet powerful! For show notes and more information, visit: https://tfi.media/2Zof0PL

Transcript

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0:00.0	For the majority of my life I have been passionate and dedicated about changing lives and growing businesses
0:06.4	through synthesizing from the very best their strategies, their tactics, their mindset techniques
0:12.0	to help you and your business grow.
0:15.0	Join me as we take it to the next level.
0:18.0	Welcome to the Tom Ferry Show.
0:20.0	Hey, welcome back to the Tom Ferry Show. Today, I want to help you solve one of the big problems that every great agent has, which is Tom, how do I generate more consistent listings in my business.
0:33.7	What is the second greatest listing attraction source?
0:37.9	Before we jump into that, let's answer a question
0:40.3	from Matt Defeating. Hey Tom, Matt Defeating for reality executives lead homes in Nutley, New Jersey. I have a question for you.
0:47.8	What do you think is going to happen when a company like Amazon decides should
0:52.2	throw their hat into the real estate market.
0:54.0	Where are the agents going to go then?
0:57.0	So Matt, the day you sent me this video was the exact day
1:02.0	that Amazon and Reilogy announced their partnership.
1:05.4	Maybe you had the inside scoop.
1:08.0	But I really thought about how I wanted to answer this and it really is in the form of making sure that you have a steady source of
1:15.5	business where you are identified as the hyper-local expert my friend that's
1:21.6	how you win against something as powerful as Amazon with their
1:25.8	partnership with Rilogy, which by the way, congrats to them.
1:29.2	Now, I want to talk to you about that.
1:31.3	How do you become the hyper-local expert?
1:34.0	How do you, Matt, establish yourself
	...

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