Success in Real Estate: Running Plays that Work | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 25 January 2023

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you can’t afford to be making stuff up as you go along. On this episode of the Tom Ferry Podcast Experience, I’m going to talk to you about the importance of running plays that work not just sometimes but every time. I’m going to give you some examples to test the efficacy of your plays and tell you where you can get access to the best real estate strategies working today. Remember, if you’re not running the winning plays, there are other agents who will gladly do it in your place. So, watch or listen to this short episode, and let’s get working on your playbook.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.9	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.1	our income.
0:11.1	And we want to do it better, faster, and more seamlessly.
0:14.2	Why?
0:15.2	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.9	That's the big question, and this show is dedicated to the answer.
0:30.0	Hey, welcome back to the podcast.
0:35.6	Several years ago, I sat down and I started thinking about every coaching session I had ever
0:41.1	done, every successful agent, team leader, CEO, broker owner, manager, tech company, mortgage
0:49.4	company, finance, business, fintech company, all these extraordinary men and women that
0:55.2	have opened themselves up to me to reveal how their business is working, where it's failing,
1:02.3	where they needed help.
1:04.1	And I remember sitting in Laguna Beach, California, the Servant San Hotel, sitting down thinking
1:08.5	about, if I were to write another book, what would the book be on?
1:13.6	And the concept I came up that day was a book called, plays that work.
1:18.3	Now don't be shocked and no, I'm not trying to sell you a book right now.
1:20.7	It's actually sitting a big stack of paper.
1:24.1	I wrote out about 400 pages my intent was to have it be about 125 pages, but when I got
1:30.6	into the weeds of it, I recognized there are so many plays we can run to be successful
	...

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