YouTube is a strategic opportunity in 2023 for your business specifically with your video content

and today we're going to talk about how to optimize your videos to get found by more customers on YouTube.

Today we're going to talk about YouTube strategies for realtors to crush it on YouTube in 2023. Why?

Because YouTube is an amazing platform whereby you have the ability to attract high intent in

market buyers and sellers who want to do business with you and the reason for that is fundamentally

because YouTube is more of a search engine than it is a social network and therein lies kind

of a secret sauce and a strategic opportunity. You see a search engine which is what YouTube is.

In fact, YouTube is the third most popular search engine worldwide. Google's number one,

Google Images is actually number two and YouTube is number three and the next one on the list is

like way down the list because Google dominates the search space but the user behavior if somebody

on a search based platform like Google or YouTube is so different than if they're on Instagram

or Facebook because on platforms that are social networks they're typically feed based meaning

I go on Facebook I go on Instagram and I scroll and I see what it shows me. I'm not necessarily

looking for anything in particular which means my willingness to watch a video or stick and engage

with your content for an extended period of time is limited because I'm just kind of scrolling

to the next thing on social networks but on a search engine I'm going to type in a thing I'm looking

for and then it's going to rank videos or rank the results based upon the order of relevance

whether or not they meet the needs or intent of my search and I'm going to choose to watch a video

because I believe based upon the thumbnail based upon the title and things like that

that this video is exactly what I'm looking for which means my appetite for consumption is much

better than if I'm on just a social network my willingness my intent to watch for longer means

I'm looking for more what it really boils down to is that the intent of buyers and sellers

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