Today, we're going to talk about the ultimate marketing mix to launch or to take over an

established geographic farm to dominate in your local real estate market.

We all know the marketplace is and has been changing.

And when things change, people and agents change their approach.

They hear words like, I don't know, recession or a forecasted reduction in the number of

sales this year.

And they think, oh, no, I've got to brace myself for impact.

It's going to, it's a time to protect my business.

And the natural instinct for so many agents is to turn the dial down on their marketing,

their sales to start cost-cutting as if that's a form of insulation and protection.

But really, what I would argue it's doing is it's creating an opening for you.

If there is a specific farm area, a neighborhood, a subdivision, some part of town where you

thought, I want to be the dominant agent there.

But perhaps it's been occupied by an agent in post who's been the dominant agent.

And you're like, I would take a lot of marketing muscle.

For me to be able to kind of compensate and overcome and start winning over my chair.

But now there's a foothold, there's an opportunity to get in there and start building consideration

for your brand, your brand under the dome of that marketplace.

And they see you everywhere and it creates familiarity, it creates relevance and consideration

for you as a listing agent, as a buyer agent.

There's an opportunity right now as agents all over the place are starting to turn that

dial back.

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