If you look at materials that you're putting in your home that have such a big impact on,

you know, your health and your well-being and your happiness, you know, flooring is such a big,

big one.

And there is a wonderfully artistic attribute to wood, the character of it.

It's a grounding material. And I think, you know, what we're all trying to do when you're interacting with art is to kind of connect to that piece of it.

And that's really what, you know, what floor can do.

And I think that traditionally wood floor companies don't think about that.

You know, they're thinking about it as a kind of a building product, and that's

really not how we approach it.

Recorded at Send Lane Studios. This is not your average entrepreneur or e-commerce podcast, and he's

not your average host.

This is the story of a brand with your host, Ramon Vela.

It's time to let your customers enjoy the products they love without the friction of reordering.

And that's why innovative brands like Pete's coffee rely on OrderGroove subscription

solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives

to churn-fighting AI, OrderGroo gives your business the tools it needs to be a subscription

success story. Visit ordergrove.com or slash story to book a demo today and receive two months off your

first contract. Again, that's order groove.com for slash story. That's or d, er, g, r, o'O-O-O-V-E.com

for slash story. Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.

Like always, we have an amazing guest and brand that we're going to feature on today's show.

But before we do, we're going to start with a question of gratefulness.

And so, Mark, is there a time that you can remember when someone provided you with a level of

...