PYT Beauty - The Struggle to Make Clean Beauty Affordable
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 14 February 2022
⏱️ 48 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
It took more than two years to develop PYT's first clean beauty product, says Co-Founder and CEO Mary Schulman. Potential manufacturing partners told them the products they wanted couldn't be made at the prices they wanted.
Mary says that perseverance and a commitment to PYT Beauty's mission got the company the products and investors that were a good fit.
Finding the right distributors was the key to success as well, Mary says. Ulta, Macy's, Credo, and Target all aligned with PYT Beauty's values, which made them great partners.
PYT's mission to remain moderately priced offers a student discount program aligned with Student Beans to make its products more affordable.
In Part 2, Mary talks about:
* The struggle of pursuing clean packaging.
* How pushing back on potential partners is critical to staying true to a mission.
* Lessons learned in her snack food company proved compatible with her new venture.
* Work with influencers who love your brand. It's more authentic.
* Beauty is a saturated industry, so you need to stay true to your particular mission.
* Her company's "hero" products.
* Why it's essential to be "present in the moment."
Join Ramon Vela and Mary Schulman as they break down the inside story on The Story of a Brand.
For more on PYT Beauty, visit: https://pytbeauty.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:27.1 | The reason a consumer, an individual, decides to switch to clean beauty is typically from some type of a life event. |
| 0:29.9 | Whether that be wanting to become pregnant or just deciding to become vegan or really wanting |
| 0:37.2 | to clean up sort of your act as far as just being healthy |
| 0:41.4 | or maybe even a real health event such as cancer or something like that. So that's when we have |
| 0:47.9 | found the first wave of consumers come to adopt clean beauty. So if you take a step back to |
| 0:53.9 | somebody who's 13 years old, |
| 0:55.6 | hopefully they haven't encountered any of these situations |
| 0:58.9 | in their life, it seems that their first priority on products |
| 1:03.3 | is still performance. |
| 1:05.2 | So that's why we felt it was incredibly important |
| 1:08.9 | to yes, of course, have clean duty, but at no sacrifice, |
| 1:11.6 | because the performance had to be there. So for the youngest consumers, performance is key, |
| 1:17.6 | but as a secondary point of view, if they see, oh, it's performing amazing, oh my gosh, |
| 1:25.6 | and it's clean, my mom's happy about purchasing it. And actually, |
| 1:29.5 | I can feel good about it. And now later on, it's good for the earth. It really brings together |
| 1:35.4 | a brand for a consumer that they want to latch onto and be part of their lives for a long |
| 1:40.7 | period of time. |
| 1:50.4 | If all DDC companies were forced to turn off their Facebook ads, they'd be dead on arrival. Why is that? Well, they overinvest in paid acquisition and underinvest and |
| 1:56.6 | retention. Luckily, SEND lane makes it easy to solve this problem. Sendlane is an e-commerce |
... |
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