Stuga - Designed to Last a Lifetime
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 15 February 2022
⏱️ 38 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Ordergroove.
According to Marc Bacher, Founder and CEO, consumers looking for hard floor options will find on Stuga's website a curated collection of products free of harsh chemicals and designed to last a lifetime.
Marc says that talking to customers every day is "such a fun part of the journey" for Stuga. That conversation allows for learning on both the homeowner's and Stuga's, making it an integral part of their company's success.
Because Stuga's market share is still small, the room for growth is tremendous and hasn't been affected by changes in the housing market, Marc says.
In Part 2, Marc talks about:
* Converting retail customers into online customers.
* With a growing e-commerce model at work, business wasn't harmed during the COVID pandemic.
* The company's focus is to deliver solutions that make consumers happy and solve their problems.
* How hard work and dedication to their business model are designed to outlast larger competitors.
* The challenges of supply and logistics.
* Using European solutions as inspiration.
Join Ramon Vela and Marc Bacher as they break down the inside story on The Story of a Brand.
For more on Stuga, visit: https://stugastudio.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.
*
This episode is brought to you by Ordergroove.
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Transcript
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| 0:00.0 | And I also always had this idea of working with a kind of having a consumer product and |
| 0:05.9 | working directly with the end customer there. |
| 0:09.1 | Because generally speaking in the hardwood flooring industry, the trade have a bunch of |
| 0:14.2 | solutions already in place for them. |
| 0:16.0 | You know, they can get access to a bunch of great products. |
| 0:18.1 | Their pricing is pretty nice. |
| 0:19.7 | And so the industry is really |
| 0:21.0 | set up to take care of the industry, not be in-customer, you know, the homeowner. And so I saw that |
| 0:26.8 | as obviously a big opportunity. And with the rise of direct-to-consumer companies, I thought |
| 0:31.8 | it was an opportunity to launch an e-commerce brand. |
| 0:39.9 | Recorded at Send Lane Studios. |
| 0:42.5 | This is not your average entrepreneur or e-commerce podcast. |
| 0:46.5 | And he's not your average host. |
| 0:49.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:55.7 | It's time to let your customers enjoy the products they love without the friction of |
| 1:00.5 | reordering. And that's why innovative brands like Pete's Coffee rely on Order Group subscription |
| 1:05.3 | solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, OrderGroove gives your business the tools |
| 1:15.3 | it needs to be a subscription success story. |
| 1:18.3 | Visit ordergrove.com for slash story to book a demo today and receive two months off your |
| 1:24.0 | first contract. |
| 1:25.0 | Again, that's ordergroove.com forward slash story. |
| 1:28.4 | That's O-R-D-E-R-G-R-O-O-V-E.com for slash story. |
... |
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